How clean is your conscience?
Remember your first toothbrush? It is still out there somewhere. In fact, every plastic toothbrush ever made still exists on this planet......
It was this shocking fact that made us stop to think, surely there must be another way, a way of going about our day to day life without leaving such a big trail of plastic behind us. The more we looked into our own plastic consumption the clearer it became.
Of course, in an ideal world we would remove all plastic from our lives but, sadly, this would be difficult to achieve in this day and age. So, instead, we asked ourselves a question.
What would be more beneficial to the environment? A handful of people ditching plastic entirely from their lives, or lots of people making a few, very simple changes to the items they use everyday?
Surely, if collectively, we all made just a few small switches to eco-friendly products, there will be a huge difference in the level of plastic disposal.
We looked into replacing items such as plastic toothbrushes, cotton buds, deodorant, shampoo and single-use coffee cups with eco-friendly alternatives and it became clear that it was not only achievable, the replacement products available were just as good, if not better than their plastic version. Basically, there was nothing to stop us starting our day in an eco-friendly way!
Unfortunately, it is more of a cataclysmic splash.... It is understandable to wonder how your humble toothbrush could have such a negative impact on the environment, it is only a toothbrush after all. However, once you take into consideration the 3.5 billion toothbrushes sold annually worldwide and the UK disposal of around 264 million plastic toothbrushes per year, it becomes clear how, over time, our global plastic problem has reached the startling level that it has - the toothbrush being just one example of countless throwaway items of course.
"You might feel that your contribution is small, but together our collective action is powerful." - WWF
With the huge level of plastic surrounding us, we understand that it's easy to feel discouraged at the thought of reducing your footprint. Knowing where to start can feel so overwhelming. To help you, we want to make choosing and using your Clean Conscience products an enjoyable experience, therefore quality is very important to us. We have only selected products that we know are a pleasure to use, making it easier for you to cut down on plastic whilst creating a more eco-friendly daily routine.
We feel so positive about the future difference we can all make
At Clean Conscience, it is our mission to raise awareness surrounding plastic, its negative global impact and to highlight the simple changes that can be made. We are passionate about sourcing only sustainable, ethical products and are confident that you will love our carefully selected collection as much as we do.
The good news is our fabulous range will constantly expand as we continually look out for innovative and eco-friendly products to add to it. We want to make it easy for you to choose alternatives so that you, too, can enjoy mending our beautiful planet one piece of plastic at a time.
"We are the first generation to
know we are destroying the
planet and the last one that
can do anything about it,"
- Tanya Steele, Chief Executive, WWF
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